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Gen X Reads More Retail Direct Mail

• 37 percent of Gen Y consumers have responded to retail direct mail offering a gift with purchase, as opposed to 30 percent of Baby Boomers (born 1946-1964) and 31 percent of total adults (Slide B)
• Additionally, 70 percent of Gen Y consumers surveyed indicate they've responded to retail direct mail with a percent off discount, compared to 61 percent of Baby Boomers and 63 percent of total adults
• 56 percent of Gen Y consumers also indicate they respond to direct mail offering gift cards, while 49 percent of Baby Boomers and 48 percent of total adults respond to such gift card offers