In-Store Promotions Success With Customized Kits
Your carefully planned campaign built awareness and drove traffic to stores. But customers can't buy your products if they don't know where to find it and how to take advantage of the promotions. Campaign execution often falls short at the store level because of confusion over the promotional elements: signage, in-store displays, FSIs, shelf talkers, window clings, floor graphics, etc. Partner with a solutions provider who can manage your marketing production and ad fulfillment needs. Customized kits contain only the promotional elements required to facilitate compliance, as well as:
- Increase promotion participation
- Build brand awareness and customer loyalty
- Maximize campaign investment by minimizing waste
Case Study
One of America's leading grocers builds customer loyalty and store traffic through strategic promotional campaigns combining weekly advertising inserts, direct mail, FSIs, and key in-store promotions. Once the promotional items arrived at the retail location, local store managers were having difficulty utilizing the campaign kits due to confusion with the elements. A primary example is an FSI program linked with shelf talker coupon dispensers. Vertis Communications records the requirements of each store and sends only the material needed for the location. Both the FSIs and highly versioned shelf talker elements are shrink-wrapped for easy identification and placement once they arrive at the stores. The result is enhanced promotions and response rates.
